Upcoming events

    • 23 Feb 2012
    • 5:15 PM - 7:30 PM
    • The Roasting Room above Swig, 217 N. Broadway, Milwaukee, WI 53202
    • 4


    There is no question that mobile is here. And it is changing the way we interact with our consumers. Learn how to use mobile to drive business with tactics and strategies applied to real-world scenarios.

    Join our mobile panel discussion on Feb. 23 to not only hear about best practices in mobile marketing, but more importantly, how those strategies can be put to use for real brands and industries. The panel of 4 mobile experts from Laughlin Constable will take you through the promise and perils of mobile. Bring your questions and ideas as this engaging event will help you understand how to best use these channels and tactics and practically apply them to your business or brand.

    Mobile Panel

    Dennis Jenders, Digital & Communications Strategist, Laughlin Constable

    Brian Doherty, Digital Creative Director, Laughlin Constable

    Deb Hernandez, Senior User Experience Strategist, Laughlin Constable

    Sean Barry, Senior Technical Strategist, Laughlin Constable

    Laughlin Constable, an integrated communications agency with offices in Milwaukee, Chicago and New York, has been providing high-quality marketing services to its clients for over 35 years. The agency provides Full Circle Branding solutions including brand strategy development, digital marketing, mobile marketing, app development, design, advertising, public relations and online and traditional media. LC’s vision is simple:  to be a leading creative agency in the digital age.

    Some of the agency's clients include: Associated Bank, Aurora Health Care, Bon-Ton Stores, Bridgestone/Firestone, Harley-Davidson Museum, Master Lock, SERVPRO, Skin Cancer Foundation and the Wisconsin Department of Tourism. For more information, please visit www.laughlin.com.

    • 22 Mar 2012
    • 5:15 PM - 7:00 PM
    • The Ambassador Hotel, 2308 W. Wisconsin Ave.
    Milwaukee is fostering innovative tech startups like never before. Representatives from Spreenkler and 94Labs will talk about their approach and some companies we should be on the lookout for.

    Complete overview forthcoming
    • 19 Apr 2012
    • 5:15 PM - 7:00 PM
    • TBD
    Erin will talk to us about the critital importance of Media Logistics as well as Paid, Owned & Earned Media.

    Complete overview forthcoming
    • 17 May 2012
    • 5:15 PM - 7:00 PM
    • TBD
     Marin Software's Jeremy Lamonthe will present the seven best practices every Facebook marketer should know, culled directly from deployments with over 100 clients. Deep dives on specific client case studies will reveal how Victoria’s Secret realized higher acquisition rates on Facebook than Google through targeting friends of fans. Participants will also learn how Path Interactive drove a 30% reduction in cost-per-like for clients through micro-targeting audiences.  Finally, attendees will see how Beach Bunny Swimwear, a high-end apparel company, was able to increase traffic and fans to their page by over 300% through simple, but powerful, creative optimization techniques.   
    Attendees will walk away from this presentation with detailed best practices for integrating and optimizing Facebook campaigns including:

    • How to measure the “influence” Facebook Ads have on downstream searches and conversions
    • How to segment and target audiences on Facebook using age, geo, gender to reduce costs
    • How to increase click-through rates by making simple adjustments to creative image
    • How to avoid “ad blindness” by rotating ad regularly to boost click-through and ROI
    • Whether you should keep users on Facebook fan pages, or redirect them to your website
 

MIMA | Attn: Eric Vallee | 2174 S. 66th St. | West Allis, WI  53219 | Since 2006  | Contact Us