Grow your analog network with MIMA’s annual networking mixer at SWIG on May 22.
MIMA is all about interactive - including professional networking. Join us to meet and rub pixels with those in the know when it comes to interactive media and marketing.
Check out the newly-reopened and relocated Swig and enjoy two complimentary beverages.
REGISTER >>
Thursday, May 22nd, 5:00 pm
Swig, 217 N. Broadway
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Thursday, April 17, 2008 at 11:30 am
Join us for a power-packed presentation from one of the most tenured SEO experts working in the field today. Gain insight into the biggest changes the major search engines have made in presenting relevant search results since 1999.
MIMA presents PJ Fusco, Natural Search Director for Netconcepts, a cutting-edge natural search marketing firm with offices in Madison, WI, and Auckland, New Zealand. P.J. speaks about industry trends at Search Engine Strategies conferences, which helps keep clients informed about search engine marketing and optimization issues. She is also a regular columnist for ClickZ.com, sharing her tenured insight with the online public as a search engine marketing expert.
Patricia (P.J.) is a U.S.-based search consultant and an online marketing strategist for Netconcepts’ Search Marketing team. A veteran of the online publishing industry, P.J. served as SEO Manager for JupiterMedia — a network of more than 120 websites that includes internet.com, Earthweb.com, and Graphics.com. More recently, she served as SEM Manager for an international health and beauty dot-com corporation with more than $1 billion in annual e-commerce sales.
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Web 2.0: Focus on Virtual Worlds
Thursday, March 20th, 11:30 - 1:00pm
Italian Conference Center
Jori Clarke, President of Circle1 Network / SpectraCom, will explore the practical applications of virtual worlds for education, commerce, and brand-building. Attendees will gain an understanding of the following:
Jori Clarke is CEO of Circle 1 Network, which specializes in reaching kids and tweens around the globe through its unique and innovative virtual world, KidsCom.com. The company launched the first Web site for kids in 1995. Over the years, Circle 1 Network has worked with clients such as the NFL, National Cattlemen’s Beef Association, Nintendo, Kellogg’s, Kimberly-Clark, Roche Diagnostics and others requiring expertise in youth marketing.
Jori has been featured on numerous media, including ABC’s “Good Morning America,” Fox News Channel, CNN, Canada’s Prime Network, National Public Radio’s “Morning Edition,” “All Things Considered” and “Horizons;” Advertising Age, USA Today, The Wall Street Journal, Chicago Tribune, Investors Business Daily and Web Week.
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The February 21 Milwaukee Interactive Marketing Association event, held at the Eisner Museum of Advertising and Design, was a great success. Thank you to all who attended and a big thanks to Bryan Rasch of Hanson Dodge Design.
If you missed this valuable and well-attended event, you can check out Brian’s presentation here, courtesy of Slideshare.net.
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The Milwaukee Interactive Marketing Association is back with a great line-up for 2008, starting with these riveting Social Marketing case studies:
Connecting with Brand Champions Online
Thursday, February 21, 2008
Cocktails & Registration: 5:00 – 5:30
Appetizers & Presentation: 5:30 – 7:00
Eisner Museum
208 N. Water Street
Enthusiasts want to connect online with people who embrace their passions. The most passionate among them, the Brand Champions, are the catalyst that helps build your brand. Meeting the needs of Brand Champions requires thoughtful online strategies that leverage their passion for your brand and provide the tools to influence the online masses.
Drawing on experiences with Trek Bikes, Burton Snowboards, Old Town Canoe, Wolverine and Travel Wisconsin, Bryan Rasch will show how to create an online experience that stays fresh and compelling, and connects site visitors to your brand.
Bryan Rasch, Vice President of Hanson Dodge Creative, heads the Internet Marketing and Development practice and is responsible for setting the firm’s vision for interactive marketing and technology services. Over the years, he has lead major interactive engagements for some of the best active consumer brands in the world, including Nike, VW, RockShox, Necky Kayaks, Ocean Kayaks, Horizon Fitness, President’s Council on Physical Fitness and Sports, 180s and SRAM.
ABOUT HANSON DODGE CREATIVE:
Hanson Dodge Creative is America’s leading design, branding and integrated communications firm focused on the active lifestyle consumer. Over 90 planners, marketers, designers and artists deliver insightful strategies, inspired design and maximum impact to an international portfolio of active lifestyle brands including Trek Bicycle Corporation, Burton Snowboards, Horizon Fitness, Johnson Outdoors, the Wisconsin Department of Tourism and the Saris Cycling Group. Hanson Dodge offers a wide range of strategic and creative services including brand planning, marketing communications consultation and innovative technology solutions. For more information on Hanson Dodge Creative, visit www.hansondodge.com.
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